Creatives that treat advertising like a science.
Performance creative is a system, not a brief.
Creative briefs were built for a world where a single hero ad ran for a quarter. That world is gone. The algorithm reprices attention every six seconds, and the only way to keep up is to ship, measure, and compound.
We’re producers, editors, strategists, and software builders working as one forward-deployed creative team. We built the creative intelligence system we wished existed when we were running paid, and now we deploy it inside our clients’ orgs.
You don’t control who sees your ads anymore.
Advantage+, Performance Max, and Smart+ now decide delivery. The targeting levers you used to own are inside a black box. The creative itself is the only variable left to move.
Brands who win aren’t spending more. They’re learning faster, building a compounding creative intelligence layer that gets smarter with every test. The gap isn’t budget or production volume. It’s structured knowledge.
creative variations top apps ship every month
Source · Appsflyer
hit rate on shipped ads. The rest is wasted spend.
Source · NewForm Data
lower CPA when brands test diverse formats
Source · Meta
Content is the targeting.
The old moat was audience data. Privacy changes and platform ML collapsed that moat into the platforms themselves. The algorithm decides delivery now. Creative became the last variable under your control. Which means you need creative intelligence.
moat = audience data
moat = creative intelligence
If creative is the targeting variable, the company that builds the best creative intelligence layer wins. That is what NewForm is: the Creative Intelligence Co.
The people behind the loop.
We carry the number. The work feeds Framework.
Our team is embedded inside our clients’ growth motion. We don’t hand off briefs and wait for results. We make the work, we ship the work, and we own the outcome.
Every ad we ship feeds Framework: tagged, tested, and turned into intelligence about what works for that brand. The next batch always starts smarter than the last.
We take ownership.
Embedded inside our clients' growth motion. We carry the number, not the brief.
We feed the work back into Framework.
Every ad we ship teaches Framework what works for your brand. That intelligence compounds across every batch that follows.
We compound, not plateau.
Winners seed variants. Losers sharpen the map. The next batch always starts smarter than the last.
We're operators, not agency lifers.
Our founders have run paid acquisition themselves. We felt these problems firsthand, then built the system to solve them.
Five years,
one loop,
compounding.
New York
NOMAD. Production studio, account team, engineering, and founders — all on the same floor. The creative floor where every batch ships from.