§ 00 / PERSPECTIVESEssays + dispatches21 ESSAYS
Notes on the work.
Think Piece
UGC Is Dead And We Have Killed It
January 8, 2026
Think Piece
The Creative Calculator: How Many Ads Should You Be Making?
October 28, 2025
Podcast
Podcast
Oleve's Michael Giardino: Distribution by NewForm E06
April 1, 2025
Podcast
Podcast
Distribution By NewForm: Dub's Steven Wang
March 3, 2025
Podcast
Podcast
Distribution By NewForm: Superwall's Jake Mor
February 10, 2025
Podcast
Podcast
Distribution By NewForm: Soundmap's Zibo Gao
January 21, 2025
Think Piece
2025: The Year of the Agent
January 5, 2025
Think Piece
East v. West
December 9, 2024
Podcast
The Future of Short-Form Content with Casey Adams
November 18, 2024
Podcast
Podcast
Distribution by NewForm E01: Liner's Alex Yoon
November 11, 2024
Market Research
Content and Organizational Structure
October 21, 2024
Think Piece
Content Isn't Composition
October 7, 2024
Think Piece
Software ≠ Technology
September 23, 2024
Think Piece
The Dropshipping Era of Software
September 9, 2024
Podcast
Think Piece
Watch: Content is the Targeting
August 30, 2024
Market Research
A Mathematical Exposé of AIGC
August 13, 2024
Think Piece
No, TikTok Is Not Ruining Society
May 28, 2024
Think Piece
Cracking the first 10,000 App Installs using TikTok
April 24, 2024
Think Piece
The Algorithm
April 3, 2024
Think Piece
It's okay to make money
February 12, 2024
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One essay a week on creative performance, measurement, and the math behind the ads that move the number.
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