The Creative Intelligence Co.
Ad creative that gets smarter every week.
Forward Deployed Creatives. AI Creative Intelligence. More Winning Ads.
Operating inside
Forward Deployed Creatives. AI Creative Intelligence. More Winning Ads.
Operating inside
We combine forward-deployed creative, brand rules, and performance data to make ads, test them in market, and turn every result into creative intelligence: a living map of what works for your brand.
FIG. 03 · Compounding system
Real producers, editors, and strategists ship thousands of human-made creatives every month. Sets, talent, scripts, the whole rig.
Every variant goes into Framework. It tags every output, launches structured cohorts, and reads the result at 95% confidence.
Winners scale, losers turn off, and creative intelligence updates with what worked and why. Every brief that follows starts from there.
When we say 2,500 ads a month, we mean 2,500 ads written, shot, and edited by people. Framework instruments each one, runs the tests at statistical significance, and tells us which to scale. The creative is human. The decisions are data.
Four stages on a continuous loop for every brand. Each output measured against performance and scale.
We get close to your brand, customers, account, and performance data. Past creative, market context, and brand rules feed the first batch.
We're making 30 to 400 original ads per brand every month. Every output is tagged by hook, angle, format, talent, and platform.
Framework launches structured tests and waits for statistical significance to determine potential winners and turn off losers.
Top performers identified to scale. Winning creative results inform new creative and seed the next wave of briefs.
Volume comes from a studio, not a model. We pay people to make creative. We make software to figure out what’s working. Those are different jobs and we don’t mix them up.
Framework auto-tests every ad and watches it the way a human buyer would. Reading hook strength, fatigue curves, and audience response in real time.
On-the-record from heads of growth and CEOs running paid social with NewForm inside their org.
“NewForm brought an orthogonal creative approach that helped us test into new formats, reach untapped audiences, and expand spend without cannibalizing existing performance.”
“NewForm has been phenomenal partners in testing things that we couldn't even think of testing… and really seeing what works.”
“NewForm has helped us grow our customer base effectively and efficiently. They are responsive, creative, and strong at execution. Very happy with their performance.”
Paid views
Delivered for brands on the platform to date.
Ads per month
Produced across formats, languages, and angles.
Languages
Shipped natively. No dubbing, no subtitles.
“NewForm brought an orthogonal creative approach that helped us expand spend without cannibalizing existing performance.”
Read case study
“NewForm has been phenomenal partners in testing things we couldn't even think of testing.”
Read case study
“NewForm has helped us grow our customer base effectively and efficiently — responsive, creative, and strong at execution.”
Read case study