The Creative Intelligence Co.
More great ads. Every week.
Creative analytics and testing software for your team. In-house strategy and production when you want us to do it for you.
Operating inside
Creative analytics and testing software for your team. In-house strategy and production when you want us to do it for you.
Operating inside
We combine forward-deployed creative, brand rules, and performance data to make ads, test them in market, and turn every result into creative intelligence: a living map of what works for your brand.
FIG. 03 · Compounding system
Illustrative creative workflow. Performance values demonstrate the diagram and are not reported client results.
Real producers, editors, and strategists ship thousands of human-made creatives every month. Sets, talent, scripts, the whole rig.
Every variant goes into Framework. It tags each output, launches structured tests, and uses performance data to guide the next creative decision.
Winners scale, losers turn off, and creative intelligence updates with what worked and why. Every brief that follows starts from there.
Our strategists, creators, producers, and editors turn ideas into ads. Framework connects creative decisions to performance data, so each batch gives the team something useful to build on. AI-assisted tools can support production, while our team owns the creative work.
Four stages on a continuous loop for every brand. Each output measured against performance and scale.
We get close to your brand, customers, account, and performance data. Past creative, market context, and brand rules feed the first batch.
We're making 30 to 400 original ads per brand every month. Every output is tagged by hook, angle, format, talent, and platform.
Framework organizes creative tests and performance data. We review the results against the account's conversion window, goals, and agreed decision rules.
Top performers identified to scale. Winning creative results inform new creative and seed the next wave of briefs.
Use Framework with your own creative team, or work with our team for strategy and production. Our ElevenLabs partner story shows how AI-assisted tools fit into a production process led by people. Explore the service scope →
Understand creative performance, organize testing, and turn what you learn into the next brief. Available standalone for your team, or alongside our production service.
Illustrative product walkthrough. Accounts, performance metrics, and conversations are example data.
On-the-record from heads of growth and CEOs running paid social with NewForm inside their org.
“NewForm brought an orthogonal creative approach that helped us test into new formats, reach untapped audiences, and expand spend without cannibalizing existing performance.”
“NewForm has been phenomenal partners in testing things that we couldn't even think of testing… and really seeing what works.”
“NewForm has helped us grow our customer base effectively and efficiently. They are responsive, creative, and strong at execution. Very happy with their performance.”
Paid views
Delivered for brands on the platform to date.
Ads per month
Produced across formats, languages, and angles.
Languages
Produced and localized for each market.
More great ads
Software
Creative analytics and testing software that helps your team understand what works, why it works, and what to make next.
Framework is available standalone. You do not need to buy NewForm's creative production service to use it.
Explore FrameworkStrategy + production + testing
Creative strategy, in-house ad production and testing through Framework, with media buying available when included in the agreed scope.
Our people own the creative loop: research, brief, produce, test and improve. Framework is included in the service.
Explore full service
“NewForm brought an orthogonal creative approach that helped us expand spend without cannibalizing existing performance.”
Read case study
“NewForm has been phenomenal partners in testing things we couldn't even think of testing.”
Read case study
“NewForm has helped us grow our customer base effectively and efficiently. Responsive, creative, and strong at execution.”
Read case studyProduction workflow reference: ElevenLabs × NewForm.