Unlocking short-form for 18Birdies

With volumetric output, content quickly found audiences with intent to buy: without manually age-gating campaigns, our self-targeting content naturally found high LTV, older, golfers with intent to purchase. 62% of engagement was across age groups 35 and up - with 27% of engagement above the age of 65.Within 90 days of NewForm partnering with 18Birdies, short-form channels were unlocked as profitable on a cash flow basis; with day 1 CAC payback.