DOC NF-CS-DUBREV 2026.04CLASS CASE STUDY
DubDub

Building Scalable Distribution Beyond Virality for Dub

100,000+

downloads in just a few months

Results

With Newform, Dub:

1. Reached 100,000+ downloads in just a few months

2. Expanded beyond early viral channels into repeatable growth

3. Helped Dub articulate a story that scales with a category-defining product

“NewForm has been phenomenal partners in testing things that we couldn’t even think of testing… and really seeing what works.”

- Steven Wang, CEO & Founder, Dub
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End of fileNewForm · 2026