#1
Highest spending video ad
+ 25%
Incremental ad-spend under CPA targets ($XM in ad spend)
Betr is a real-money social sports gaming platform redefining peer-to-peer wagering, ranking among the top sports betting apps in the U.S. with a rapidly growing, highly engaged user base.
Betr already had a strong internal creative engine. The challenge was building a complementary system that unlocked incremental scale by reaching audiences their existing creative wasn’t designed to capture.
Jake Paul and celebrity partnerships was a cornerstone of content. we took a complementary approach, applying performant formats we saw from other brands and the industry at large to drive unique/non-competitive audiences.
creative
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